Care Sector: Securing Permission in the Face of Opposition

PLMR Securing Planning Consent for Care UK Cheadle Hulme

 

 

 

 

 

 

 

 

Situation

PLMR was appointed by Care UK to secure panning permission for a new care home for elderly people in the heart of Abney Court Park in Cheadle, Stockport. The proposed scheme was to be situated within a Grade II listed walled garden and adjacent to the Grade II* listed Abney Hall, with the sites regarded as much-loved local assets. Previous proposals for the redevelopment of the grounds within the walled garden area were fiercely opposed by residents and the local civic group, the Friends of Abney Hall Park. Without a clear and comprehensive consultation programme to highlight the benefits of the proposed care home to the local community, the local economy, and to the park itself, there was a real risk that uninformed opponents might derail the plans.

Solution

PLMR worked closely with Care UK to develop a tailored community programme to support the planning application. The actions within this were designed to target potential support groups in parallel with the broader-based public consultation. The focus of all communications was to clearly iterate the social and economic benefits of the scheme and provide detailed information to address any concerns about the perceived impact on Abney Hall and the wider parkland. Through clear and engaging discussions, we generated support from local groups including Age UK and the Alzheimer’s Society.

Result

Councillors voted unanimously to grant permission for the proposals, despite a local protest campaign and petition.

 

“The PLMR team are a pleasure to work with, but most importantly they consistently deliver results.  They understand planning and they know how to communicate effectively with our key audiences.” – Richard Smith, Head of Care home Development, Care UK Residential Care

 

To find out how PLMR can help you secure planning permission for your project, please call David Madden or Rebecca Wakefield on 0207 622 9529 or email david.madden@plmr.co.uk or rebecca.wakefield@plmr.co.uk.

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