Ministry of Sound: ‘Save Our Club’ Support Campaign

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PLMR delivered an integrated campaign to mobilise decision-makers, club-goers, DJs, artists, and the general public to save the world-famous club.

Our approach

PLMR worked closely with The Ministry of Sound to engineer the ‘Save our Club’ campaign and raise awareness of Ministry as an integral part of the UK’s cultural fabric.  The campaign emphasised the valuable role Ministry plays as a business that contributes millions to the local community, employs hundreds of people and has a positive impact in the area. Deploying a focused strategy, the ‘Save our Club’ campaign targeted key audiences including members of LB Southwark’s Planning Committee who would decide the fate of the club, as well as high-profile advocates and the wider public.

Over the course of a six month campaign more than 25,000 people signed a petition to support Ministry, celebrities such as UK number one recording artists Example and Wretch 32 spoke out publicly in defence of the club and the Ministry gained significant coverage across local, national and international media.  The ‘Save our Club’ campaign generated a huge amount of web traffic, and to date the campaign website has received 760,000 visits and over 680,000 social networking interactions.

Result

At a meeting of LB Southwark’s Planning Committee, local councillors, other key politicians and members of the public came together to see the results of the campaign.  The Committee voted 5-1 to save the world’s most famous nightclub, against the recommendation of planning officers.

To find out how PLMR can help you secure planning permission for your project, please call David Madden or Rebecca Wakefield on 0207 622 9529 or email david.madden@plmr.co.uk or rebecca.wakefield@plmr.co.uk.

 

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